4 brands using Vine: GE, Ritz Cracker, Dove and Trident gum
The story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set.
Storytelling is changing, and unless brands know how to tell theirs in a quick, witty and purposeful way that is native to these new platforms, they will be left behind.
Twitter will sure find way to monetize Vine. In the meantime, like Vaynerchuk says:
I tell our companies that there’s a 72 hour rule where you’re not even thinking about an ROI or how you can generate business. They should just try things out.
Forgett about ROI, it’s time to try things out!
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