Dark Social: Where Most Sharing Happens
In a few words:
- the web has always been social
- main social networks are loved by marketers because they are measurable
- Twitter and Facebook only represent about 30% of total social sharing
- 56% of sharing is made on what the author calls Dark Social
- Fact is, this article got really popular on social networks!
Probably one of the best articles of 2012.
Source: The Atlantic