Developing a new website? 3 learnings from past experience
I had the chance to lead the new Fischer Connector (a Swiss B2B company) website project.
Its first version is now online! The website features a complete content and design revamp. New menus, functionalities and responsive coming soon. To see the progress made, you can still compare it with the old version here.
Here are my 3 key learnings from that experience:
Doing UX internally is possible but not easy.
I had the chance to be pretty fresh in the company and also I did not know much about the B2B industrial sector. That made it easier to get listen to the user voices without the bias of a long term. I must say I got coached by some great guys from Lausanne at :Ratio. I also read many books on the subject. Amongst the best ones are
- A Practical to Information Architecture by Donna Spencer
- Undercover User Experience Design by Cennydd Bowles & James Box.
All together we did:
- 15 stakeholders’ interviews
- 2 persona workshops in Europe and in the US
- 10 customer interviews
Combining that with quantitative date gave us a pretty good idea of how to match our business goals with the visitors’ objectives. We also created a persona named Jeff Scoot who helped us through the whole process of drafting the right user experience.
Choosing the right web agency is key.
We initially worked with a big player and that ended up not being the best choice. Our most important criteria for choosing the agency were:
- Past experience of B2B sector
- Location (not too far)
- Transparency in its communication
- Developers rather than creatives
The site was developed by Amazee Labs in Zürich. These guys brought just the right mix of creativity and technicity that were required for the project.
Internal communication is the most important success factor.
Every department has its objective for the new website.
- Marketing wants new things that shine and control over the content. - - - Sales want more qualified leads.
- IT wants speed, security and optimization.
- Some people are reluctant to change and would rather keep an old broken site than risk new ideas.
Getting everyone on board is key. The team I worked with has succeeded because we backed up arguments by real user data such as qualitative (customers’ interviews for example) and quantitative studies (Google Analytics…).
As for every new website, it is not perfect but I hope visitors will find it usefull.
The way to get started is to quit talking and begin doing.
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