"Let’s solve this problem by using the Big Data none of us have the slightest idea what to do with." by Tom Fishburne
Some Sunday evening humor from Team Enhatch. Funny thing though, you could probably say the same about CRM. Many companies implemented CRM to solve the problem of fostering stronger customer relationships, yet somehow it missed the mark because it was too hard to implement or the people supposed to use it simply never used it. They never thought about the missing link; engagement.
Big Data, CRM, Business Intelligence, Cloud Computing, Omni-channel Marketing…I could on with an endless list of tech buzzwords tossed around over the past twenty years. You can implement any technology you wish, but ultimately you got to ask yourself what exactly are you solving?
The difference between vision and hallucination is others can see vision.