The Imminent Shift from Social to Digital Engagement
As social comes to maturity, companies think about the customer journey online and offline as a wholistic experience. According to Brian Solis, Chief Digital Officers are just the beginning: “What we’re really talking about is someone who can bridge marketing, sales, service, and technology to create a frictionless path between customers and the business…at every step of the journey.”
I had the chance to learn how to build digital experiences around UX principles. I am convinced these principles can apply to online as well as offline. Will UX Officers or Chief Experience Officers become a major position or will they remain another buzz word title?
Marketing in the future is not just about buying ads but about programmatically building your audience.
The problem with quotes from the internet is it is hard to verify their authenticity
4 brands using Vine: GE, Ritz Cracker, Dove and Trident gumThe story isn’t that brands try out new platforms. That’s boring. The interesting part is how they approach them and why. Now that consumers have the power to skip through commercials on programs that they record, creative advertisers have to start pushing the envelope on generating interesting and persuasive messages outside of the television set. Read the whole article on Techcrunch
27 best tweets from #Davos 2013 #wef
A few interesting curated tweets from Davos 2013 elite’s speed dating summit.
“We will likely see new life completely synthesized in our lifetimes.” Frances Arnold from Caltech on Synthetic Biology at #WEF— Bill Gross (@Bill_Gross) January 25, 2013
“It’s a world where some companies navigate their way around legitimate tax systems with an army of clever accountants” David Cameron. #WEF— Rodrigo Fernandez (@fernandezamster) January 24, 2013
“I’m very poor.i can’t buy the most valuable commodity: time” (G.A. one of richest people here) #WEF— Paulo Coelho (@paulocoelho) January 24, 2013
Something else I am worried about: the Internet. We use it too much. We’re being sucked into a void, one Web server after another